PRODUCT SITE & STORY

Reveals why Roca is so special and the proper tasting ritual that unlocks every flavor note

EVERY BOTTLE IS UNIQUE

Conductive ink allows each bottle of Roca to tell it's individual story and invites you to become part of it

BARTENDERS RULE

Bartenders will tell their clientele about tonight's special... if we make it easy

CONTENT SERVED

Wood-burned coasters sourced from Patrón aging barrels connect to drink recipes, product videos and social promotions 

IN THE MOMENT

Be that special twist in the apps & services our audience is already using, rather than trying to create value in our own

MEDIA PARTNERS

Creating & curating content with the right players

HELP DISTRIBUTORS SELL

New tools enable the sales force to tell the Roca story to bar buyers and track their own performance on incentive & sales goals

WE WERE AWARDED DIGITAL AOR

It was a fun pitch, however the account was destine to be run from another office