PATRÓN HAS BECOME SYNONYMOUS WITH PARTY SHOTS AND IN-DA-CLUB DOUCHEBAGGERY.

AS THE DIGITAL AOR PITCH ASSIGNMENT, PATRÓN ASKED HOW WE WOULD overcome this Perception and LAUNCH "ROCA" (THEIR NEW LINE of HAND-CRAFTED PREMIUM TEQUILAS) TO A MORE SOPHISTICATED AuDIENCE OF CONSUMERS & BARTENDERS. 

Creative Director