The cross-discipline team worked closely with Target to understand the unique business and customer needs, pinning down where there would be real impact across the organization. After 18 months of learning - thinking - pushing - testing - presenting & representing, the resulting capabilities became achievable milestones on their digital roadmap. Initially, we crafted future vision concepts to demonstrate how these capabilities & principles would come to life in meaningful ways for Guests... but the concepts quickly became the face of the entire effort.