After adhering to BlackBerry’s established tone, multi-color palette, strict product display guidelines and advertising rules for about a year… the work suffered. We didn’t care for how dated everything felt. So we went all in on a fresh take. They liked it. A lot. Our new approach came to defined the look of their flagship product launch and ultimately the presentation of devices across all media. It was rad to open the new brand guide and see our influence on the rules.

Simplify. Show more. Tell less. Embrace the black.