Our Concept Pitch Video evolved into a series of digital spots. It was fun working closely with HungryMan on these.
After adhering to BlackBerry’s established tone, multi-color palette, strict product display guidelines and advertising rules for about a year… the work suffered. We didn’t care for how dated everything felt. So we went all in on a fresh take. They liked it. A lot. Our new approach came to defined the look of their flagship product launch and ultimately the presentation of devices across all media. It was rad to open the new brand guide and see our influence on the rules.
Simplify. Show more. Tell less. Embrace the black.
Display & Rich Media for every consumer product launch, across platforms and global markets. Beyond establishing a simple & efficient workflow, we pushed hard on even the most meager of units.
We crafted a ton of content too, including a series in collaboration with Errol Morris' production team.